Search Engine Marketing Case Study

This case study looks at the impact that focused changes had on a website over the period of one year.

We started with a website that had no real work done on it during the previous 2/3 years. When I say no real work I mean no focused effort was put into thinking about how to promote the website. The focus had been on building the brand of the business, and providing integration with their thrid party online booking system. The business in question is in the hospitality business, its a hotel.

When we started the traffic from the 11th March 07 - 31st March 07 looked like this:

That's 2657 visitors during a three week period.

One year later, the traffic graph for that same website, for the same three week period, looked like this:

That's 4324 visitors during the same three week period.

That's an increase of over 60% in visitor traffic when compared year on year for the same three week period.

So what website marketing strategy was used to achieve this result?