Essential Elements for a successful website marketing strategy

What is a website marketing strategy, much less a successful one? How should you start thinking about what strategy should be employed for your business? Lots of questions to start with, but the one piece of advice I would strongly recommend you adhere to on an ongoing basis is 'Know your numbers'

From the start you should know the following and make decisions only based on this data:

1. How many visitors are you getting to your website daily/weekly/monthly
2. Where are you getting these visitors from
   
   • what search engines are sending traffic
   • are you getting visitors form 'organic' or Pay Per Click listings
   • what websites are sending you traffic
   • what countries are sending you traffic
3. What are these visitors doing on your website? You should set conversion goals, i.e. action you want visitors to take and be ruthless when examing and analysing how your visitors come to take these actions and equally why they don't take the actions
4. Regular meetings to discuss overall direction and spend on your website
   
   • what keywords are brining in the most traffic
   • what campaigns, both organic and paid per click are bringing in the most revenue and what campaigns are losing money (especially important to consider this for pay per click campaigns)

So, you start off by setting the goals for your website;

1. What type of visitors do you want to attract to your website?
2. What actions do you want these visitors to take when they are on your website?
3. What functionality and content do you need in order to get your visitors to take your desired action

When you have defined the key goals above and worked out how they will look you'll have kicked web search strategy off to a positive start.

If you are looking for a web strategy business template simple fill in these details and I'll send you one straight away!